In an attempt to increase revenues from ads on its platform, social network Facebook announced Tuesday that it will disable adblocker plugins for users connecting to its service from a computer, but the social giant also promised more tools for users to manage the ads they see as reported by the NYT.
“We’ve designed our ad formats, ad performance and controls to address the underlying reasons people have turned to ad blocking software,” Facebook’s VP of advertising Andrew Bosworth said in a statement. “When we asked people about why they used ad blocking software, the primary reason we heard was to stop annoying, disruptive ads. As we offer people more powerful controls, we’ll also begin showing ads on Facebook desktop for people who currently use ad blocking software.”
Facebook also added:
Some ad blocking companies accept money in exchange for showing ads that they previously blocked – a practice that is at best confusing to people and that reduces the funding needed to support the journalism and other free services that we enjoy on the web
Facebook is one of those free services, and ads support our mission of giving people the power to share and making the world more open and connected. Rather than paying ad blocking companies to unblock the ads we show – as some of these companies have invited us to do in the past – we’re putting control in people’s hands with our updated ad preferences and our other advertising controls
Advertising is generally the main source of income of the services offered free to consumers on the internet. But the shortfall represented by ad blockers software could reach $ 27.8 billion by 2020, representing 10% of the global market for online advertising, estimated in May the firm Juniper Research.
Andrew Bosworth argued Tuesday that the main reason people use the adblocker software is the will “to stop the annoying and disturbing ads” that are of no interest to them and mostly hinder them their online activities.
“Rather than paying adblocker software companies to unlock the ads we display –what some of these companies have invited us to do in the past — we give control to people with updates to our preferences our advertising and other advertising control tools, “he says.
Users can for example adjust their account settings to select topics that do not interest them and which therefore does not want to see advertising (Facebook cites examples such as travel or cats), or to stop seeing announcements of companies or organizations that have added to their client lists.